Getting ready for your corporate video – experts’ advice
Many people are on the opinion that creating a video in which to present some interesting aspects of your corporate company is as easy as ABC, when in fact they could not have been any more wrong. It takes many hours of hard work in behind and in front of the camera and eventually in front of the PC in order to come up with the best result and specialists from companies such as http://www.xi-digital.com can definitely agree to this statement. If you are interested in creating a corporate video for your company, you should definitely read the rest of the article to learn how you should prepare for this process.
Understand your audience
One of the first steps you have to make in this process is to make sure you know your audience. Address the video to a specific target group and not to everyone out there, because you have more chances to increase the number of customers that may be interested in the products or the services you provide this way. Have a well-determined audience and create a connection with them if you want to benefit from the best results.
Create adequate content
Another important aspect you have to focus on is the content of the video. If your company operates in the finance or real estate industry for example and you decided the video is addressed to people aged between 25 and 40 that work in other different industries, having people in the video use specialty jargon may not be the best choice, because most probably your audience will not understand a word of it. Use vocabulary that you are certain everyone will easily understand and create content that is entertaining to the audience or that sends them some motivational message for instance.
Make several rehearsals
It is important to prepare the people that are about to appear in the video and to make several rehearsals before actually filming it in order to ensure everything turns out to be just perfect. If one of the questions is “What is your favourite fruit?” for example, the answer should be “My favourite fruit is pineapple.” And not just “Pineapple”, so ensure your employees provide full answers to all the questions that are being asked during the video.
Have a specialist edit your video
Once you have established what your video is going to be about and who the persons that are going to appear in it are, you should look for a professional and reliable company that provides video production and editing services. Keep in mind that there may be many companies in this industry, but not all of them can truly understand your company’s needs and interests and can come up with a great video that is going to be viewed by thousands of potential and existing customers.
As you can see, these are some useful tips you should follow the moment you decide to go with corporate video production, because they can help you make the process seem effortlessly and much simpler.